MAKE MONEY #43: Run Facebook Ad Campaigns for Small Businesses
Create and Run Facebook Ad Campaigns for Small Businesses
Difficulty: 5 (MEDIUM)
Initial Investment: 2 (LOW)
Location: LOCAL, REMOTE, ONLINE
Small businesses rarely have the time or staff to create and run effective Facebook ad campaigns. But they really need the exposure. As they say, your audience is waiting. Facebook has 2.91 billion monthly active users.
What makes an engaging, share-worthy Facebook ad?
Is Marketing your thing? Are you a designer? Great, you have a head start. Is Marketing or Design new to you? You don’t need a lot of training to run a Meta Facebook ad campaign (Facebook, Instagram, and Messenger) effectively and well. And what you might want to know is FREE here from Facebook. Plus, there are literally dozens (if not more) free resources on the web to help you become a great Facebook Ad marketer.
Not sure what makes a great campaign?
For ideas on successful campaigns, see Facebook Ads Manager Case Studies. You also need to make a basic business plan for the company. Go here for a step-by-step to get started on how to make a plan.
Make sure you know and understand these basics before you start this side hustle:
- Discussing the company’s business goals
- Creating standout content with great text, images, headline, and call to action
- Defining and finding the company’s audience
- Optimizing the ads
Get some stats ready
After you have been doing this for a while, you will probably have some past statistics ready to show a prospective customer. That’s great! For your first customer, you can always let them know you are starting out and charge less.
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Photo by Glen Carrie on Unsplash